Post by juthi52943 on Dec 31, 2023 22:10:16 GMT -6
CEO of ShareThis, said “ShareThis has been investing in a cookieless identity solution from the moment Google first announced its plan to sunset third party cookies. We have made significant progress since the launch of our proprietary Atlas ID solution in , and together with ID and Eyeota, we are thrilled to bring a truly cookieless targeting solution to market.” ID is the ideal identity provider to power a cookieless audience solution that expands on ShareThis.
Privacy-centric approach to targeting, thanks Job Function Email List to its consent-based and encryption technology. At the same time, ID ’s identity solution helps advertisers that activate ShareThis segments increase engagement with the right customers. With turnkey programmatic activation available through the Eyeota Audience Marketplace, ShareThis cookieless Audiences are a key offering within.
Eyeota’s robust set of quality-certified audience targeting data built on demographics, intent, interest, purchase, industry verticals and seasonal events. “More and more advertisers are eager to drive results across their campaigns with cookieless audience segments. As the data landscape evolves, collaborating with ID and ShareThis aligns with our commitment to ensuring brands and agencies have continued access to privacy-centric audience targeting solutions at a global scale” said Kristina Prokop, CEO of Eyeota. According to Neutronian’s quarterly released Scores de confidentialité des données.